Ibrahim ZubaidiSenior BI & Data Analytics Consultant(LinkedIn profile, opens in a new tab)

I help companies buildKPI Frameworks, Dynamic Reports, Data Solutions, AI Capacity, Team Skills, Management Reporting

Business + Intelligence. I connect strategy, KPIs and processes with the right data, so leaders make better decisions and teams keep improving.

Microsoft Certified: Power BI Data Analyst Associate (PL-300)

44 KPIs, no clear picture
  • KPI Frameworks
  • Performance Management
  • Data Governance
  • Business Analysis
  • Strategic Planning
  • Process Improvement
  • Process Mapping
  • Operational Excellence
  • Data Maturity
  • Executive Reporting
  • Stakeholder Management
  • Team Upskilling
  • Project Management
  • AI Automation
  • Workflow Automation
  • Data Storytelling
  • Data-Driven Decisions
  • CX Analytics
  • Data Modeling
  • Dashboard Design
  • ETL & Data Cleaning

Where business meets intelligence

A data-driven organization doesn't start with a dashboard. It starts with a clear strategy, a small set of KPIs everyone agrees on, and processes that produce data you can trust. Only then do BI and AI start paying off. That's the order I work in.

KPI frameworks & performance

I define the metrics that matter, link them to your strategy and set up scorecards so every team knows where it stands.

Management reporting

I build Power BI and Tableau reports that leadership reads every week and acts on, with one trusted version of the numbers.

Process improvement & automation

I map how work and data flow today, remove manual steps and automate reporting with data and AI tools.

Team upskilling & AI adoption

I train your team to read, build and trust its own reports, and to use AI assistants safely in daily work.

From KPI frameworks to confident teams

KPI Frameworks

I turn strategy into a short list of KPIs, each with an owner, a target and one clear definition.

Goal · Grow profit 8%
Revenue
+5.2%
Margin
31.4%
Retention
86%
Each KPI has an owner, a target and one definition

Interactive Dashboards

Power BI and Tableau dashboards that answer real business questions in a few clicks.

Sales dashboard
2025
2026
Revenue
$1.42M
Orders
9.1K
NPS
64

Management Reporting

Weekly and monthly packs that refresh themselves, so leaders get the same trusted numbers on time.

Leadership pack · Week 46
Sent 07:45
Revenue
$2.4M
+6.1%
Gross margin
32.1%
+1.2 pts
Open orders
184
-9%
Overtime
7.4%
+2.1 pts
Sent to 12 leaders every Monday, no copy and paste

Process Improvement

I map how work flows today, find the bottlenecks and remove the manual steps.

Invoice approval
After
Request
Auto-check
Post
Throughput
Steps
3
Cycle time
4 hours
Errors
0.5%

Team Skills

Hands-on training so your team can read, build and trust its own reports.

Team confidence
Week 6
Reading dashboards
86%
Building reports
74%
Using AI safely
81%
12 people trained

AI Capacity

Practical, safe use of AI assistants for analysis, reporting and everyday work.

Ask your data
Why did Q3 sales dip in the North region?
3 stores ran out of stock in August. Restocking them recovers about 4% of sales.

How I turn strategy into measurable results

DiagnoseI review the strategy, current KPIs, reports and data sources, and find where the numbers conflict or fail to support decisions.Gap & data audit
AlignI define a North Star and supporting KPIs for each stage of the strategy, with owners, realistic targets and a shared KPI dictionary.KPI dictionary
BuildI model the data, build Power BI or Tableau dashboards, automate the reporting and add AI where it saves real time.Live dashboards
EmbedI set up data governance and train the team, so the KPIs stay trusted, reviewed and acted on long after hand-off.Trained, self-reliant team

The tools behind the work

Proven platforms I use to collect, model, visualize and automate data, picked for the job rather than the trend.

  • Power BIDashboards & BI
  • TableauVisual analytics
  • ExcelModeling & analysis
  • SQL ServerQuerying data
  • PythonAnalysis & automation
  • Google AnalyticsWeb & digital analytics
  • SharePointData collection
  • Power AutomateWorkflow automation
  • ClaudeAutomation & coding
  • ChatGPTAI assistance
  • GeminiAI integration
Ibrahim Zubaidi

Hi, I’m Ibrahim.

Senior Business Intelligence and Data Analytics Consultant with 7+ years helping organizations turn KPIs, processes and data into better decisions.

  • Designed KPI frameworks and North Star metrics for clients across five sectors
  • Delivered 20+ Power BI and Tableau solutions and cut report delivery time by 70%
  • Built CX measurement programs (CSAT, NPS, CES) on daily automated survey pipelines
  • Advise C-level stakeholders and set the data governance behind one set of numbers
  • Apply GenAI to analytics, from sentiment analysis to faster, anonymized reporting

7+

years in BI and analytics

20+

BI solutions delivered

70%

faster report delivery

Industry Agnostic

KPI frameworks that fit any sector

Certifications

Microsoft Certified Associate badge

Power BI Data Analyst Associate (PL-300)

Microsoft - 2025

  • Data preparation & loading
  • Data modeling and DAX
  • Data Visualization & Analysis
  • Assets Security & Governance
Microsoft Certified Azure Fundamentals badge

Azure Fundamentals (AZ-900)

Microsoft - 2026

  • Cloud Concepts
  • Azure Architecture and Services
  • Governance & Cost Management
Google Advanced Data Analytics Certificate badge

Google Advanced Data Analytics

Google, via Coursera - 2025

  • Python for Data Analysis
  • Statistics and A/B testing
  • Regression and ML
Google Data Analytics Certificate badge

Google Data Analytics

Google, via Coursera - 2024

  • SQL and Spreadsheets
  • Data cleaning
  • Visualization in Tableau
  • R programming

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Let's talk.

Have a question, an idea or just want to say hello? Send me a message and I'll get back to you.